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Web 1.0
was an early stage of the conceptual evolution of the World Wide Web, centered around a top-down approach
to the use of the web and its user interface. Socially users could only view webpages but not contribute
to the content of the webpages. According to Cormode, G. and Krishnamurthy, B.
(2008): "content creators were few in Web 1.0 with the vast majority of
users simply acting as consumers of content." Technically, Web 1.0 webpage's information is
closed to external editing. Thus, information is not dynamic, being updated
only by the webmaster. Economically, revenue generated from the web was made by
concentrating on the most visited webpages, the head and
software's cycle releases. Technologically, Web 1.0 concentrated on
presenting, not creating so that user-generated content was not
available.
Characteristics
Terry Flew, in his 3rd
Edition of New Media described what he believed to characterize the
differences between Web 1.0 and Web 2.0:
"move
from personal websites to blogs and blog site aggregation, from publishing to
participation, from web content as the outcome of large up-front investment to
an ongoing and interactive process, and from content management systems to
links based on tagging (folksonomy)".
Flew
believed it to be the above factors that form the basic change in trends that
resulted in the onset of the Web 2.0 "craze".
The shift
from Web 1.0 to Web 2.0 can be seen as a result of technological refinements,
which included such adaptations as "broadband, improved browsers, and AJAX, to the
rise of Flash application platforms and the mass development of
widgetization, such as Flickr and YouTube badges". As well as such adjustments to the
Internet, the shift from Web 1.0 to Web 2.0 is a direct result of the change in
the behavior of those who use the World Wide Web. Web 1.0 trends
included worries over privacy concerns resulting in a one-way flow of information,
through websites which contained "read-only" material. Now, during
Web 2.0, the use of the Web can be characterized as the decentralization of
website content which is now generated from the
"bottom-up" with many users being contributors and producers of
information, as well as the traditional consumers
To take
an example from above, Personal web pages were common in Web 1.0, and these consisted of
mainly static pages hosted on free hosting services such as Geocities Nowadays,
dynamically generated blogs and social networking profiles, such as Myspace
and Facebook, are more popular], allowing for readers to comment on
posts in a way that was not available during Web 1.0
Web 1.0 design elements
Some design elements of a Web 1.0
site include:
- Static pages instead of dynamic user-generated content
- The use of framesets
- The use of tables to position and align elements on a page. These were often used in combination with "spacer" GIFs (1x1 pixel transparent images in the GIF format.
- Proprietary HTML extensions such as the <blink> and <marquee> tags introduced during the first browser war
- Online guestbooks
- GIF buttons, typically 88x31 pixels in size promoting web browsers and other products
- HTML forms sent via email. A user would fill in a form, and upon clicking submit their email client would attempt to send an email containing the form's details.
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